Apple has officially unveiled the iPhone 18 Pro and iPhone 18 Pro Max at its "Surprise and Shine" event, marking a significant transition for the company as this is the first iPhone lineup fully developed under the leadership of new CEO John Ternus. Adopting a two-tier launch strategy this year, Apple introduced its high-end iPhone 18 Pro, iPhone 18 Pro Max, and the new foldable iPhone Duo first, while delaying the standard iPhone 18 and iPhone 18e models until Spring 2027. Reflecting increased component and memory costs, both Pro models see a $100 price increase over the previous generation. The devices will be available for pre-order starting Saturday, September 12, 2026, at 5:00 AM PT / 8:00 ET, with official sales beginning Friday, September 18, 2026. Pricing starts at $1,199 for the 256 GB iPhone 18 Pro and $1,299 for the 256 GB iPhone 18 Pro Max. The new lineup brings major hardware enhancements, including a noticeably smaller Dynamic Island—made possible through improv...